Link Building Tactics

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Link Building

Link Building is the process of getting other websites to link back to your website. This is a core element of search engine optimization (SEO) because backlinks are one of the most important ranking factors in Google’s algorithm. Websites with lots of links from other sites are deemed to be “authoritative” by Google and tend to rank higher in search results. Learn more

There are a lot of ways to go about building links, but the most effective tactics focus on creating quality content that other people will want to link to. This means creating helpful guides, infographics, tools, resources, events, testimonials, and other content that will add value to your industry and audience.

The Role of Social Media in Link Building: Leveraging Platforms for Success

Other people will want to link to these types of pages because they provide valuable information and answer common search queries. They also help establish your brand as a leader in your industry and build trust with potential customers.

Other popular link building tactics include finding and pitching content to relevant publications or blogs. This is generally done in exchange for a link back to your website and exposure to a new audience. You can find these opportunities by searching for relevant keywords in Ahrefs’ Site Explorer or using a service like HARO. Another great tactic is broken link building, which involves finding existing links to your competitors’ content and then reaching out to the site owner to suggest they link to your content instead (using a tool like Ahrefs’ 404 report or Backlinks report). This can be a very effective way to quickly scale up your outreach efforts.

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